Mistakes to Avoid When Making Your E-commerce Website

Consumers are now moving towards digital platforms. Any business which does not have an online presence is bound to suffer. This is why E-commerce solution Shopify provides has fared so well with small businesses. If you haven’t already, make sure to invest in top websites builder. Even if you have a limited budget, you can easily find the best free e-commerce website builder for your needs.

It doesn’t matter if you select a website builder free of cos or invest in the best websites builder 2018 has to offer. How you chose to use the e-commerce websites builder is what is important. It is easy to get carried away and forget the true essence of building e-commerce websites. Here are some of the pitfalls you might fall into when building E-commerce platforms. Try to avoid them if you wish to succeed.

Adding all possible apps and plugins

You might be tempted to add an array of plugins and apps to your E-commerce site. While you might have the best intentions in your heart, this act may backfire. How? Well, the more plugins you add to your Ecommerce websites templates, the slower will be your site. This, in turn, will test the patience of your consumer who might decide that the hassle is not worth it.

Paying more to the provider than necessary

A common rookie mistake is to pay a little too much to your E-commerce solutions provider. Before you seal the deal, make sure to carry out E-commerce platforms comparisons. See the merits of using a given platform and gauge whether the price demanded by the provider is worth it. Remember, just because it looks fancy doesn’t mean it is. At the end of the day, features matter more than the E-commerce websites design. Look at the functions and decide accordingly.

Inconsistent Branding

Your Ecommerce website should be a part of your brand. And a brand needs to be consistent is all form. This also includes the design and colour of the various pages. If your landing page is purple, all other pages should be too. Communicate this to your provider. Make sure that you are sending the right message to your customers.


While building an E-commerce website is a necessity, building it right is equally important. Make sure to avoid the mentioned mistakes. If you do so, your site will prosper.