This Is Why Unlimited Scalability Is a Core Requirement When Considering an E-Commerce Solution
Top online retailers such as Amazon offer their customers an opportunity to operate a prime account. The holders of this subscription get regular discounts and offer before, during, and after the crazy shopping season. Hence, the prime account will enable you to learn about the best Cyber Monday deals before the message reaches out to the crowd.Is your e-commerce website scalable? Scalability is a vital element when choosing an e-commerce platform. Your platform of choice must give your site an opportunity to grow and change according to current demands. As you know, businesses experience different seasons. At a time, the demand for certain products or services is high. In such a situation, your website may receive extra traffic than it can handle. If it does not have the ability to accommodate that traffic, the next thing you will witness is a downtime. Your customers will not be able to access it. Here are other reasons why unlimited scalability is vital in your e-commerce website:
Scalability is a pillar of your e-business growth
No business is static. As you set up your business either online or offline, one of the core objectives is growth. You want to increase your customer base, the number of products you will be offering, traffic and so on. Even though you may be having some budgetary constraints opting for e-commerce solutions that support your growth objectives is essential.
Going for free solutions and cheap options may be the best decision as a startup since you have low traffic. However, if you are planning for success paying an extra cost in exchange for unlimited scalability can give you a smile in future. Hence, scalability is a core pillar if you have a plan to grow your e-commerce business.
Ability to support unexpected high traffic
Are you selling seasonal products or services? For instance, you might be offering fashions fit for winter or fall. If so, your online store may receive unexpected change in traffic. In such a situation, you need a platform that will support the drastic change without affecting the operation or speed of your site.
As such, it is essential to consider the scalability of an e-commerce solution to ensure your site does not suffer from downtime or slow loading speed when your traffic soars unexpectedly. Hence, a solution with unlimited scalability is a good option if you have a prediction of unexpected changes in your traffic levels. Otherwise, you will lose out sales when your potential customers find your site is down and opt for your competitor’s products.
Scalability enhances customer services
Delay in responding to customer inquiries is one of the worst business predators. No customer will wait for days to receive an answer or feedback on an issue they raise on your e-commerce website. Without a scalable e-commerce solution, it’s definite that your site will become slower when the traffic exceeds the current limit set by the provider. As such, your customers will experience delayed services.
AConsidering that modern customer like making informed purchase decisions, the level of traffic will most likely be equal to the number of inquiries. Hence, scalability will ensure that there are no changes in your customer service delivery as it ensures flexibility. For this reason, all inquiries will be handled on time without any delay which will be an upper hand on your customer service as well as earn more sales.
Enhance your sales during special days
What would you feel if you invested heavily in inventory preparing for the Black Friday and Cyber Monday or even for the festive season but during the D-day, your site goes down? You make no sale. Such a situation would be a disappointing moment. Actually, you will start counting losses in case your stock consists of some perishable products that you wished to offer to your online audience. To avoid such occurrences, you need to ensure your site is scalable. By this, you will never miss out on high profitable seasons due to downtimes. With this information, you can ascertain that scalability matters in your e-commerce website. It should be a priority when choosing an e-commerce solution.
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Updated on 2018-05-09T16:10:55+00:00, by .